Baby gear is expensive. Cribs, strollers, diaper changing tables (not to mention diapers!)…all of these items can empty your bank account in the blink of an eye.
Enter, Amazon Prime Day.
Amazon Prime Day is the annual event that can save you hundreds, even thousands, on all of your baby gear needs.
Basically, this is the biggest sales event of the year, next to Black Friday.
But, it can be easy to get overwhelmed by all the amazing deals and miss out on some huge savings. Whether you’ve participated in Prime Day before or you’ve a complete newbie, you’ve come to the right place. Here you’ll discover how to find the best Prime Day deals for baby gear!
This post may contain affiliate links. If you make a purchase from one of the links I will make a small commission at no charge to you. I only recommend what I trust. Blunders in Babyland does not diagnose, treat, or give out any professional advice for any medical conditions.
How to Find the Amazon Prime Day Deals for Moms
What is Amazon Prime Day
Amazon Prime Day is the Black Friday of the internet. They offer steep discounts for a very limited time, resulting in huge savings for Prime Members. Prime Day 2018 was the longest Prime Day EVER. It went from July 16th, 3PM ET through July 17th.
That’s 36 hours of awesome deals, Mama!
Note: Dates for Prime Day 2019 has not been released yet.
What are the Amazon Prime Day Deals for Baby Gear?
Once Prime Day goes live, we’ll post all of the best deals below. We’ll highlight household, baby gear, nursing essentials, pregnancy products and the best deals for moms.
Typically, Amazon offers a few outstanding deals on name-brand items as well as several sales on generic models.
I tend to stick with name-brand products for more important baby items (such as diapers, car seats, etc.), but it’d be a mistake to ignore some of the off-brand offers. Last year Amazon’s sales on off-brand clothes, toys, and essential baby items were really impressive.
Spotlight, Lightning Deals and Sales
You’ll need to keep an eye on Spotlight and Lightning deals during Prime Day. Spotlight Deals are usually focused on larger, big-brand items and are offered for the entirety of Prime Day. However, these items tend to go fast based on the high demand.
Lightning deals are flash sales. Since they are only offered for a very limited amount of time, these deals usually offer the steepest discount. Once again, you’ll want to hop on lightning deals quick because they tend disappear well before the offer expires.
In order to take advantage of both sales, it’s essential that you do your homework the day before and set a reminder with the Amazon app.
I’ll show you how to do that in just a minute.
How to Find the Best Amazon Prime Day Deals
Step 1: Sign up for Amazon Prime
Amazon Prime Day is only for Amazon Prime Day members. If you’re not a member Amazon Prime yet, don’t sweat it.
Take advantage of their FREE 30 Day Trial; That will give you access to Amazon Prime Day and help you decide whether Prime is for you or not.
Let me just say, from one millennial mom to another, I highly recommend buying your own membership. The membership fee is $13 a month or $120 a year, but I truly believe it pays for itself when you take into account all of the savings.
Here’s a quick list on the benefits of Amazon Prime:
- Prime-Exclusive pricing
- Free Returns on qualified purchases
- Free unlimited 2-day shipping
- Free Same Day Shipping (terms apply)
- Access to Prime Video (Tons of free movies, but you can also rent or buy new HD movies as well)
- Amazon Kindle (loads of free and paid books)
- Amazon Family receives up to 20% on diaper subscriptions, food (the deals on baby food are great!) and other baby-related items.
2 Get the Amazon App
Okay, here’s a simple hack to find the best Amazon Prime Day deals for baby gear.
Once you sign up for Amazon Prime, you’ll need to download the Amazon app.
The day before Prime Day, open the app, go to “Today’s Deals” and then “Upcoming”. Use the Filter to select the departments you’re interested in. This will list all the deals that are coming up for Prime Day.
If you click “Watch This Deal” the app will notify you when the deal goes live. This will ensure that you’ll be able to snag your items right when the sale starts.
If you’re a little overwhelmed by all of the deals, don’t worry. Remember, you can just check back here for the hottest finds.
3 Sign Up for the Amazon Prime Store Card for 0% Interest Financing and Cashback
Outside of Amazon Prime Day, the Amazon Rewards VISA is considered one of the best in the industry.
Amazon Rewards VISA offers:
- 5% cashback on all Whole Foods Market purchases (which, depending on how much you spend, can easily pay for your Prime membership)
- 2% on gas stations, restaurants, and drugstores
- And 1% on everything else.
If you’re considering making a ton of purchasing on Prime Day, consider opening an Amazon Store Card. This card can only be used at Amazon, but you may qualify for the 0% interest 12 Month financing and 5% cashback.
Amazon hasn’t announced what kind of financing deals they are running through Amazon Prime Day but last year cardmembers received up to 20% cashback.
UPDATE ON FINANCING COMING ON PRIME DAY.
4 Use the Amazon Gift Registry or Wishlists
If you’re pregnant and you haven’t signed up for the Amazon Baby Gift Registry DO IT NOW. The Amazon Baby Registry is, by far, my favorite gift registry. The registry offers a 15% completion discount and a free Welcome Box. The picture below is the actual stash I received from the Welcome Box. That swaddle alone makes it worth it!
This is a great courtesy to your baby shower attendees since they (or you, since the purchases YOU make, will count toward your completion discount) will have access to Amazon Prime Day’s steep discounts.
Bigger discounts = more gifts for baby!
Even if you’re not expecting, remember to check out your friends’ registries too. Their items may be on sale!
Finally, I LOVE creating wish lists for birthdays and holidays. This can make shopping for my husband and family so much easier. Consider creating a wishlist of your must-have items to share with your family members.
So, there you have it! That’s how you can make take full advantage of Amazon Prime Day and find the best deals on baby gear! If you’re a skimmer like me, here’s what to do in a nutshell:
- Join Amazon Prime with the 30 Day Free Trial
- Use the Amazon app to set deal notifications
- Sign up for the Amazon Prime Store Card for 0% interest financing and 5% cashback, or the Amazon Prime VISA for even more cashback
- Use the Amazon Gift Registry or Amazon Wishlist
- Pin or bookmark this post so you can join us on Prime Day for the best deals